Conception of the new visual identity of Musée des Beaux-Arts of Bordeaux. To carry the museum's history and its collections, the visual identity adopts a contemporary positioning, in order to allow the museum's growth of attractiveness and notoriety, at a regional, national and international level, and make the oldest museum of Bordeaux enter the 21^st century.
The MusBA acronym, cornerstone of the whole identity, allows better legibility, and anchors the Fine Arts Museum identity in the actual cultural landscape. A specific typeface was conceived for the museum, reflecting its classic heritage, while being resolutely forward-looking. Alongside an organized and flexible graphic system it deploys a strong and recognizable visual universe, on all types of medium developed in this axis and wants to be timeless.